After flatlining for a number of years, shares of Kroger took off in 2012. The stock is up nearly 50% in the past year. Sales rose and earnings more than doubled at the nation’s largest grocery chain. At least part of the jump, though, was due to lower pension costs.

Kroger had expanded its customer rewards program -- offering targeted coupons -- and rolled out new lines of private label products. With the launch in 2012 of its Simple Truth line, Kroger, which has stores under several brand names, now is one of the nation’s largest organic food sellers. That has seemed to keep revenue rising, and fended off rivals, especially potentially troublesome discount retailers like Costco and Wal-Mart for another year.


1014 Vine St. Cincinnati, OH. 45202 513-762-4000

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