Procter & Gamble


With 25 brands like Tide, Crest, and Comet delivering $1 billion-plus in revenues, P&G remains the largest consumer goods company in the world. But its $85 billion in total sales for last year fell short of the $102 billion CEO Bob McDonald once boldly projected. To goose innovation -- and its bottom line -- McDonald is driving a $10 billion cost-cutting plan and a product strategy that focuses on, among other things, its top innovations and developing markets.


1 Procter & Gamble Plaza Cincinnati, OH. 45202 513-983-1100

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